It’s January ABC numbers and at this point, it’s a bit like Groundhog Day, which incidentally was celebrated this month. Looking at the best/worst performers is an exercise in futility as some of them are coming from a really small base in the first place – so we can safely skip that. Also, some of the metrics flatter to deceive as the comparative month is December which is normally a slack month, to begin with.
There were two certificates that I hadn’t notices before for the Daily Mail and Sunday Daily Mail digital editions. The specifics were light on detail but I assume it’s via their Android/Apple/Kindle apps. It shows that the Daily Mail has 1,479 digital subs and the Sunday has 1,567 per edition.
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